Abbott Marketing Director, Corporate Identity in Abbott Park, Illinois

Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 73,000 people. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.


Primary Responsibilities

  • Consults with Corporate and Divisional groups to build, connect and develop programs that build the Corporate Identity globally.

  • Provides counsel on brand architecture, brand programs and activation.

  • Leads and directs work streams for corporate brand integration or acquisitions

  • Creates a brand activation strategy and executes on strategic and tactical programs to connect the Abbott Corporate Identity to the businesses and products

  • Chairs divisional and product teams to operationalize and implement Corporate Identity activations.

  • Prioritizes and schedules high impact touch points to provide maximum Corporate Identity awareness and reach with employees and customers. Identifies brand advocates within the businesses and countries on the implementation of the Corporate Identity across collateral, channels and key activations.

  • Establishes Brand Councils and other forums for brand activation in order to integrate activity, align business and brand strategies, and resolve complex brand challenges across the marketing mix and different business segments.

  • Directs Corporate Identity guidance and brand activation tools to Abbott businesses globally.

  • Works with divisional liaisons to identify the linkage of brands (product, division and GMEA)

  • Conducts workshops and trains internal organization on all aspects of the Corporate Identity to drive brand activation and awareness across geographies, channels and touch points.


  • Strong communicator who is equally skilled at vetting strategy as they are in implementing it and ensuring Brand compliance.

  • Experience working with virtual teams in a high-matrix, fast-paced environment.

  • Leadership, planning and execution.

  • Strong conceptual ability and creativity.

  • Experience in Corporate brand management or identity development with a master brand

  • Track record of success in managing complex launches with commercial groups, products or functions.

  • Proven ability in strategic analysis, branding or marketing.

  • Global marketing experience

Position Accountability / Scope:

Position will influence and impact corporate reputation and image through the development of internal or external awareness, advertising, sponsorship's and an integrated marketing approach. The incumbent will develop strategic and tactical plans and corresponding budget based on required corporate and divisional needs. Additionally, the incumbent must be able to develop decision tools and frameworks for use as acquisitions, new product introductions, or divestiture occurs to provide structure and clarity to the Abbott corporate portfolio.

The success of this position relies heavily on the ability to indirectly manage divisional groups to achieve desired results. Must be able to develop a cohesive team and work across organizational boundaries. Groups include, but are not limited to: Executive VP's, Corporate Officers, Commercial Groups, General Managers, External Customers, and Senior Marketing Leaders.

Credibility and the ability to interface with Senior Leaders are critical to the success of the position. Requires excellent communications, problem solving and negotiation skills to challenge existing processes and structure. Requires a self-starter with a high degree of integrity, creativity, innovation and adaptability. Must possess strong presentation, analytical, oral and written skills.

Minimum Education:

Bachelor's Degree: Bachelor's degree in business or marketing

Master's Degree: MBA preferred

Minimum Experience / Training Required:

10-15 years proven ability in strategic and tactical marketing, must also have a minimum of at least 5 years of marketing experience across two of three groups (consumer, medical or pharmaceutical). Must have a proven track record of success in the development and implementation of business plans, positioning, integrated marketing campaigns, and brand architecture analysis is required. Knowledge of the healthcare industry is a requirement. Proven experience and ability to cultivate/develop strong relationships and successfully interface with all organizational levels is critical. Must demonstrate an ability to generate credibility and to engage Senior Leaders. This position requires well-developed problem solving experience to drive desired outcomes with all levels internally and externally.

Breadth of experience: Marketing, Strategic Planning, Cross-divisional experience, Project Management experience, Sales or Advertising.

JOB FAMILY: Marketing-Product Management
DIVISION: PA Public Affairs
LOCATION: United States - Illinois - Abbott Park
ADDITIONAL LOCATIONS: United States >Abbott Park : AP06D Floor-2
WORK SHIFT: Standard
TRAVEL: Yes, 25 % of the Time
SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

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Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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