Verizon Wireless CRM Business Intelligence Specialist in Alpharetta, Georgia
As member of CRM Database Marketing team, this position plays a critical role in designing and performing analysis of real time decisioning applications and mine opportunities to bring customer data to bear on shaping business strategies and initiatives.
Apply analytics skills and techniques to the evaluation of CRM marketing programs and to the development of actionable findings for improving the content/offers, tactics and business impact of those programs. Analysis will inform strategic planning efforts across multiple marketing teams, channels and functional departments such as Finance, IT, Product Marketing etc. Collaborate with marketing leadership to design and implement measurement programs tailored to all real-time decision based Marketing initiatives. The recommendations and insights delivered to marketing teams and channel leads will provide the direction required to meaningfully improve marketing efforts as a whole.
An individual who is committed to delivering outstanding customer results.
Produce a range of dashboards, reports and presentations to help evaluate impact of real time decisioning based CRM efforts. Review with marketing leadership, senior executives and stakeholders throughout the company
Partner with channel leads and functional team to supplement quantitative analysis with qualitative feedback.
Design, build, automate and maintain well-structured data marts. Proactively address any issues with data quality, accuracy and completeness.
Apply critical thinking to resolve data issues and combine data from multiple systems through tools such as SQL, SAS and/or tableau
Perform data analysis and development of conclusions and recommendations for stakeholder teams.
Able to pick up new concepts and technology rapidly; able to explain it to both business & IT stakeholders.
Work as part of analytics team to ensure that the business and technical architecture of the delivered solutions matches business requirements to support continued experimentation and evolve analytics
Bachelor’s degree in a quantitative discipline such as computer science, economics, operations research mathematics, statistics, or engineering. Advanced degree preferred.
3+ years’ experience in marketing analytics with proven track record in delivering meaningful insights to marketing organizations.
3 years of experience in the wireless industry is preferred.
Deep knowledge of best practices for measurement and analytics of both digital and non-digital marketing initiatives.
Ability to communicate complicated concepts and to articulate case for efficacy and preferred methodologies.
2+ years of experience with marketing analytics platforms and technologies such as SQL, Tableau/Business Objects, Google Analytics/Omniture.
Experience with a programming language such as SAS preferred
Exceptional skills in Excel, PowerPoint, and Outlook.
Experience with building and aggregating analytical datasets from raw data.
Understanding of statistical/data mining concepts and techniques.
Ability to take ownership and take initiative on projects.
Ability to prioritize and manage time effectively, thrive in a dynamic, fast paced work environment and manage multiple projects simultaneously.
Ability to anticipate project risks and identify solutions to proactively resolve them.
Equal Employment Opportunity
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