IBM Global Industry Portfolio Marketing Manager in ARMONK, New York
IBM’s Global Industry Marketing team has the essential mission to drive IBM’s Industry growth in response to a changing market where IT investments are determined by their ability to deliver strategic differentiation and quantifiable business results. Today’s IT solutions investment decisions have moved from the glass house to the board room where decisions are often made in buying teams representing different organizational departments, by Line-of-Business (LOB) executives as well as traditional IT roles. These new buying dynamics require expert marketers with the skill and passion to study the market, identify issues influencing buying priorities, understand buyer behaviors, engage appropriate sales routes, and regularly evaluate the strength/weakness of offerings. As a Global Industry Portfolio Marketing Manager you will play an essential leadership role within the integrated marketing discipline team supporting an Industry’s business. Your selection of markets, buyers and offerings will set the direction for developing the full client engagement strategy. Responsibilities
Demonstrate a deep understanding of the Industry Marketplace including current and projected future trends.
Research and recommend market and account segment opportunities to expand current business revenue and to drive sales demand for IBM’s strategic technologies.
Create rich profiles of the intended buyer and how they go through the buying process in buying teams or as individuals
Evaluate and prioritize the most relevant and effective offerings into offering portfolios that best meet the buyer needs and goals.
Develop route to market plans to define sales teams to be included and supported in the execution of marketing plans
Partner with Market, Geo and other WW Industry Diamond Teams to create and execute highly effective campaigns
Create compelling and original value propositions and narratives for each buying agenda
Engage Market and Geo Diamond teams and outside analysts to test clarity and impact of value propositions
Co-create the go to market client experience plan through the Diamond Teams
Work with the rest of the Diamond Team to continually optimize performance of campaigns based on local feedback, specifically messaging, content assets and response offers
Build environment of mutual trust between WW, Geo and Markets based on shared vision, quality delivery, harvesting and reuse of assets, best practice sharing
Report marketing contribution to total business results as part of the management system
This role is located in the IBM office in Armonk, New York.Must be able and willing to travel to New York City for meetings with Industry Marketing executives and team members.Must have the ability to work in the US without current/future need for IBM sponsorship.Do work that matters.Discover your true potential.Be yourself.https://www.youtube.com/watch?v=ZD-HyncYCnU DPT1
4+ years brand, category or product management experience
This role is located in Armonk, NY