Fairmont Digital Marketing Manager in Barcelona, Spain
Digital Marketing Manager
Set in 25,000 square meters of breathtaking 19th century gardens, with unparalleled views of the stunning Barcelona skyline, this luxurious urban hotel with 432 elegantly appointed guest rooms and suites, provides a tranquil retreat in the heart of Spain’s celebrated second city. With a central location on the prestigious Avenida Diagonal and excellent transport links, the Fairmont Rey Juan Carlos I excels as both an impressive hub for business and a memorable base for exploring Barcelona and wider Catalonia.
Summary of Responsibilities:Reporting to the Director of Communication and Public Relations, responsibilities and essential job functions include but are not limited to the following:
Consistently offer professional, friendly and engaging service
Develop and execute annual E-Marketing plan including: Online distribution management, Database acquisition and communication, Search engines optimization / marketing activities, Social media, Online advertising, Mobile marketing, Tracking, analysis and control.
Design, build and maintain social media presence of the hotel
Preserve brand standards and price consistency across all online distribution channels.
Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Socialbakers, etc.
Build a destination-focused web strategy.
Gather and analyze intelligence on markets' threats and opportunities.
Stimulate support and development of the online strategy within the hotel.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Participate in basic digital design creations using Illustrator, Photoshop and Adobe Acrobat.
Manage all activities within the communication & PR department, ensuring all service standards are followed
The Digital Marketing Manager colleague should have 3 years of experience in the digital marketing field.
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics,)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google AdWords campaigns
Working knowledge of HTML.
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Perfectly bilingual Spanish-English, a third language is an asset
Experience in Hotel an asset
Visa Requirements: Work permit for Spain is a must
APPLY TODAY: Whether you're launching your career or seeking meaningful employment, we invite you to visit www.fairmontcareers.com to learn more about Fairmont Hotels & Resorts and the extraordinary opportunities that exist!
ABOUT FAIRMONT HOTELS & RESORTSAt Fairmont Hotels & Resort we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That's why you'll find exceptional work opportunities - throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific - as well as industry - leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award - winning Green Partnership program. An exciting future awaits!
Primary Location: Spain-Barcelona-Fairmont Rey Juan Carlos 1
Employee Status: Regular
Job Level: Colleague
Shift: Day Job
Closing Date: 19.Jan.2017, 11:59:00 PM
Req ID: BCN00166