HP Life Cycle Marketing Manager in Boise, Idaho
Life Cycle Marketing Manager
As Marketing Program Manager you are responsible for leading the development, execution and measurement of strategic, integrated marketing programs that align with the overarching brand and business strategy for our A3 contractual channel audiences. As a key member of the global marketing team, you will work with all core marketing groups (Social Media, Digital Marketing, PR, Branding, Channel Teams, GBU, etc.) as well as other relevant internal business partners to develop strategies that support business objectives and the overall plan.
Provide 360-degree management of A3 to-channel marketing programs.
Define the experience requirements across all partner and employee touchpoints including events, social media and web.
Lead cross functional teams, including non-HP entities, to design the customer experience, content and assets across the entire customer lifecycle.
Work closely with internal Channel teams (Marketing, Communications, Sales, etc) to develop and deliver key assets, sales tools, etc. to support their business.
Manage internal and agency teams to develop content, creative, etc. and deliver to the market.
Partner closely with transactional team, channel teams, regional marketing leads and country teams to gain insight to develop impactful programs, assets, etc.
Partner with A3 strategy lead and key business unit contacts to align on goals and drive priorities.
Work with internal teams to collect, develop, evaluate and share metrics.
Education and Experience Required
BA or BS in Marketing or related field; MBA preferred. 7+ years marketing experience. Channel, Commercial, sales and/or program management experience a plus Agency management and project management experience a plus
Knowledge and Skills
Expert knowledge of marketing fundamentals, products/services/solution lifecycle and knowledge management.
In-depth knowledge of commercial segment and demand generation programs
Experience working with channel partners and programs
Experience in developing and driving consistent field adoption of industry/segment message
Excellent written/oral communications and analytical skills
Excellent interpersonal skills; ability to build and manage virtual teams and agencies
Excellent negotiating skills
Ability to interface effectively with all levels of management and functional disciplines as well as internal and external teams
Excellent influencing and consensus-building skills
Set overall strategic and tactical direction for marketing programs that generate revenue and share.
High – Some senior management, partner and/or customer interface; frequent cross-functional/cross- organizational interaction on strategic and tactical issues. Work closely with agencies and help to manage relationship.
No shift premium (United States of America)
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