Robert Half The Creative Group Digital Strategist in Chicago, Illinois
Acting as an advocate for this agencies clients' business, the Strategy Director provides oversight of a cornerstone client account and is a consultant to their clients. This role aids in the identification of business challenges and crafting the solutions that we deploy. They will lead, mentor and grow a team of strategists and inspire a cross-competency team to deliver outstanding digital marketing solutions for our clients. Job responsibilities: General – Communicate a thorough knowledge of digital and relationship marketing principles, including: database marketing, email marketing, website / marketing performance analytics, content strategy, communications planning and user experience best practices – Demonstrated ability to lead the generation of insight-driven recommendations using various inputs (primary research, secondary research, database data), including hypotheses and analysis plan development, recommendation formulation and presentation, as well as goal setting and measurement plans for results evaluation – Proven track record of developing and executing internal best practices and client-facing initiatives with measurable results Business Development – Work in close partnership with cross-functional team to identify potential new business opportunities and develop plans / action steps to secure such business, both on a local and regional basis – Provide strong leadership to the agency business development team Management – Clearly set expectations for all direct reports; evaluate performance based upon expectations, and recommend fair compensation commensurate with employee performance – Develop a personal Development Plan–managed against specific goals—for all direct reports and ensure that the plan is implemented; provide regular coaching and feedback – Conduct timely performance appraisals of all direct reports to encourage, motivate and improve staff performance, and to guarantee consistency and uniformity in its application in accordance with agency standards – Hire and effectively train new employees; actively network to seek out new talent, and routinely interview candidates to add strength to the organization – Educate and develop account management staff; coach and motivate account group leaders to effectively develop and motivate their direct reports; identify and recommend internal and external training opportunities Skills required – Working in and across digital channels – Understanding of how marketing channels work together and impact each other – Fluency with digital paid media and search channels – Developing and deploying data driven segmentation and relationship marketing campaigns – Developing measurement plans – Awareness of and experience working with channel performance data – Demonstrate considerable depth and knowledge of the brand's segments, messages and marketing mix – Showcase examples of intellectual flexibility in how they solved complex problems – Excellent communication, interpersonal and presentation skills – Working in cross-competency environments – Possess credibility in the presence of the client – Demonstrated effectiveness in the ability to provide quality client service – Ability to:
The Creative Group, a Robert Half company, specializes in placing highly skilled marketing, advertising, design, interactive and public relations professionals on a project and full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms. We are faster at finding you work because of our strong network. We reach out to over 12,000 creative and marketing hiring managers each week. In addition to our free job search services, we provide our candidates with access to online skills training and a competitive benefits and compensation package.
Our parent company, Robert Half, once again was named to FORTUNE® magazine's list of "World's Most Admired Companies" and was the highest-ranked staffing firm. (March 1, 2016)
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
Equal Opportunity Employer M/F/Disability/Vet
Req ID: 01300-0008839157
Functional Role: Mktg/Comm Specialist
Postal Code: 60610-3557
Compensation: $120,000.00 to $135,000.00 per year