Robert Half The Creative Group Media Director in Dallas, Texas
Our client a global industry leader is seeking a Director, Offline Marketing to strategically plan and analyze offline marketing campaign performance for its portfolio of businesses. This position requires someone with strong analytical and statistical skills who will build and maintain offline performance recommendations. The ideal candidate must be able to operate on both a strategic and tactical level and have a proven track-record of optimizing media dollars to increase ROI. Apply directly to firstname.lastname@example.org Responsibilities: Generate and optimize ideal media plans, with quick turn-around and accuracy Deliver on forecast leads and ROI Meet financial deadlines, including occasions when last-minute updates are required Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for market growth Proactively seek to identify changes in offline buying to achieve efficiency gains Play an instrumental role in media test design and evaluation Generate and disseminate management reporting to ensure that the wider team is aware of performance trends Manage and optimize TV buys based on cost per acquisition Collect and analyze TV data, synthesize results and identify actionable opportunities and best practices to improve performance Produce daily, weekly and month-end performance reports, and additional ad hoc analyses as required Work cross-functionally with internal Product, Marketing, Finance, and Analytics teams Requirements: Bachelors degree in business, mathematics or economics 5 years in offline marketing analytics, preferably direct response advertising Advanced knowledge of Excel, SQL a plus Strong analytical and statistical background Strong written and verbal communication skills Excellent time and project management skills Excellent multi-tasker, extremely detail oriented and able to thrive in an entrepreneurial environment characterized by constant growth and change Deep knowledge of the television landscape and working knowledge of current and emerging trends and technologies Assertive, take charge attitude, ambitious, creative, team player Apply directly to email@example.com
The Creative Group, a Robert Half company, specializes in placing highly skilled marketing, advertising, design, interactive and public relations professionals on a project and full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms. We are faster at finding you work because of our strong network. We reach out to over 12,000 creative and marketing hiring managers each week. In addition to our free job search services, we provide our candidates with access to online skills training and a competitive benefits and compensation package.
Our parent company, Robert Half, once again was named to FORTUNE® magazine's list of "World's Most Admired Companies" and was the highest-ranked staffing firm. (March 1, 2016)
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
Equal Opportunity Employer M/F/Disability/Vet
Req ID: 04010-149727
Functional Role: Media Planner
Postal Code: 75225
Requirements: Media Planning, Streaming Media, Radio, Analysis, Market Research, Television, MS Excel