DeVry Education Group Manager, Media Marketing in Downers Grove, Illinois
As part of our new Digital Center of Excellence, the Media Manager is responsible for supporting the development, implementation and daily management of the media strategy and plans for Adtalem institutions. In this role, you will work closely with business owners in marketing, as well as our world-class media agency partners, to build maximize return on investment from advertising budgets.
-Develop media strategy to support and deliver against institution’s business objectives while also establishing clear objectives and KPI’s
Collaborate with agency partners to create media plans that will increase website traffic and conversions - Partner with marketing leaders to ensure media and website plans, goals and objectives are aligned, optimized and integrated - Align with key stakeholders on the development of test plans that will achieve business objectives - Gain deep understanding of target audiences and competitive landscape for each institution to create relevant and effective marketing campaigns
Develop and oversee the execution of a learning agenda across digital media tactics - Support the development of in-depth analysis and reporting of digital media
Optimize media placements through the use of attribution, segmentation, and media mix models - Effectively manage agency resources, minimizing costs while maximizing results - Guide day-to-day execution of media plans across Adtalem’s online and offline media activities, ensuring timely coordination between brand, creative, media teams and agency
Complete other tasks as new opportunities arise
Bachelor’s Degree in Marketing, Advertising or related field required. MBA a plus.
-5-7 years’ experience in marketing media, with a minimum of 3 years’ experience in digital acquisition marketing. -Proven ability to develop and manage paid media plans that meet and/or exceed business objectives.
-Proven experience with offline media placement, digital ad placement, mobile marketing and social acquisition.
-Strong knowledge of offline and digital media as a direct response lead generation tool.
-Ability to identify new ways to leverage online media to advertise and generate leads/inquires.
-Innovative thinker, collaborative team player and strong communicator.
-Strong project and resource management skills.
-Ability to convey complex subjects to ‘clients’ in an understandable way; including powerful real time dashboard reporting of KPI’s.
-Experience managing media agencies.
-Undergraduate degree required.
We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.
Since our founding in 1931, DeVry University has focused on delivering a different kind of education – one based on experiential learning with real-world applications. When you join our team, you’re choosing an institution that serves students who are different, too: a diverse group of go-getters from all walks of life.
We know our colleagues are integral to the success of the institution. At DeVry, we’re guided by our culture of care, and we embrace values that teach us to care for students, self and colleagues. It’s one way we position our colleagues for success.
We are looking for engaged, caring colleagues to join our organization in serving our students. We take extra pride in our dedicated support teams, as well as our outstanding faculty members who have often worked for years in the fields that they teach. We believe all our colleagues deserve opportunities to reach their goals. Whether it’s career advancement, maintaining a healthy lifestyle or saving for retirement, our comprehensive benefits and professional development offerings can help you meet your goals.
If you want to be a part of an institution focused on providing high-quality education, care and attention, we invite you to apply for a position today.
Req Number: 2017-93374
Institution: Adtalem Global Education
FLSA Status: Exempt
External Company URL: www.atalem.com