Northrop Grumman Social Media Representative 2 in Falls Church, Virginia

Social Media Representative 2

Requisition ID: 17011678

Location(s): United States-Virginia-Falls Church

US Citizenship Required for this Position: Yes

Relocation Assistance: No relocation assistance available

Travel: Yes, 25 % of the Time

Northrop Grumman is seeking a Social Media representative reporting to the Digital Communications Manager. This position will be located in Falls Church, Virginia.

Responsibilities will include, but are not limited to:

  • Implement, evaluate and refine Northrop Grumman’s enterprise social strategy and program including:

  • Serve as social media brand ambassador, project manager, and subject matter expert to lead cross-sector team; ensure projects are within cost and schedule

  • Work closely with two advertising agency’s digital team on social media efforts for both Corporate Communications and recruitment marketing

  • Manage an editorial calendar utilized by key partners within the enterprise and advertising agencies

  • Recognize, assess, and implement when appropriate, new social trends that will enable Northrop Grumman to become a leader in social and branding; benchmark progress against leading companies

  • Collaborate with agencies to evaluate social media metrics to determine return on investment/engagement and adjust campaigns as needed; Conduct, assess and share quarterly online reports

  • Provide ongoing strategic guidance and creative insight to ensure Northrop Grumman’s social channels are reaching the right audiences in engaging ways

  • Ensure all social media efforts are aligned with the overall goals of Corporate Communications and the Talent Acquisition department

  • Coordinate planning of paid social media campaigns with internal partners; Communicate campaign requirement with agencies

  • Social media training content and process owner; ensure materials are up-to-date and determine/develop future trainings

  • Establish strong partnerships with key stakeholders to drive program support and engagement; collaborate with partners internally and at agencies

General Responsibilities:

  • Review and post final advertising campaign content created by agencies for all platforms to include: Facebook, Twitter, LinkedIn, Instagram and YouTube;

  • Monitor, listen and respond to comments, posts, and questions on a daily basis, on all channels

  • Identify potential issues and emerging opportunities for social channels

  • Deliver briefings to Digital Communications Manager

  • Use critical thinking and analytical skills to creatively solve problems

  • Adhere to tight timeframes and work independently to resolve problems

  • Work as a team with Digital Marketing Specialists to ensure the best outcome

  • Apply knowledge of principles of Social Media and SEO/SEM to branding campaigns

  • Responsible for analytic reporting of social channels to include qualitative and quantitative assessments

Basic Qualifications:

  • Bachelor's degree in Communications, Public Relations, Business, Marketing, English or related field and a minimum of 3 years of communications, public relations, marketing, or other related discipline or master's degree in Communications, Public Relations, Business, Marketing, English or related field and a minimum of 1 year of communications, public relations, marketing, or other related discipline.

  • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, YouTube, LinkedIn, Instagram, and blogging sites)

  • Expert in social media metrics, campaign performance analytics, and optimization tactics across every major network

  • Knowledge of audience identification, segmentation and targeting techniques

  • Must understand SEO principals

  • Working knowledge of/experience with content strategy and content management

  • Strong analytic skills required

  • Expert in Internet culture and digital trends

  • Demonstrated success at engaging, interacting and managing relationships at all levels

  • Excellent presentation and public speaking skills

  • Proven ability to influence without authority and make informed decisions through effective analysis of quantitative and qualitative data

  • Ability to build consensus, drive action, and produce desired outcomes within cost and schedule

  • Proven project management, communication (written and verbal) and presentation skills, in addition to having the ability to manage multiple priorities, projects and meet deadlines

  • Demonstrated experience with handling negative online interactions or crisis situations

  • Proficient in Microsoft Office (Word, PowerPoint, Excel)

  • Excellent writing and editing skills

Preferred Qualifications:

  • Previous account services/brand marketing role at marketing agency or company

  • Proficiency with social media management systems such as Hootsuite, Sprinklr, and Sprout Social

  • Proficiency with web content management system and/or Adobe Photoshop

  • Knowledge of Google Analytics and Adobe Creative suite (Google Analytics Certifications preferred)

  • Prefer working knowledge of data visualization tools (i.e. R or Python)

Northrop Grumman is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. For our complete EEO/AA and Pay Transparency statement, please visit www.northropgrumman.com/EEO . U.S. Citizenship is required for most positions.

Title: Social Media Representative 2

Location: Virginia-Falls Church

Requisition ID: 17011678