Brownells SEO Copywriter II in Grinnell, Iowa

Requisition Number: GRINN-85-SEOCWII-06-2016-001

Job Title: SEO Copywriter II

City: Grinnell

State: IA

SEO Copywriter II

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Description/Job Summary

Brownells seeks an innovative, creative, enthusiastic SEO Copywriter to join its Communications team. The SEO copywriter plays an integral role in determining the company’s multi-channel marketing strategy and drives the management, execution, and analysis

of SEO performance for our family of brands.

The SEO Copywriter reports to the Communications Manager and works cross-functionally with Social Media, Content, Merchandising, and Ecommerce. He/she executes day-to-day SEO strategy using keyword research, copywriting, and analysis of the competitive

landscape. This person is required to stay up-to-date on high-level search engine algorithm changes, technological developments, SEO industry trends, opportunities, and best practices in order to carry out these duties most effectively.



  • Research competitive keyword and content landscape, and audit website to develop off-site and on-site SEO campaigns

  • Optimize product feed fields and identify automation opportunities

  • Analyze, report findings and design optimization actions for continual campaign optimization

  • Paid Search optimization: product copy, product titles and descriptions in product feed

  • Monitor searcher and customer behaviors continuously.Recommend improvements for search functionality, navigation, and improve SERP results

  • Organic search optimization: organizes information logically, write page content, product titles, product descriptions and organizes information technically and structures within page code

  • Communicate SEO information clearly and effectively to non-technical audiences and educate team members and stakeholders.

  • Writes edits product and promotional copy utilizing SEO best practices


  • Proactively assess the health of the SEO program, identify and capitalize on SEO trends, insights, and best-practice opportunities.

  • Manage the SEO strategy understand show SEO integrates with online and offline media campaigns (PPC etc.) to maximize overall search returns and expenses.


  • Collaborate with multiple departments and brand representatives to execute defined strategies.

  • Develop and maintain effective cross-functional relationships inside and outside the organization.

  • Provide training and mentorship to other team members on tactical SEO tasks and best practices.


  • Highly motivated self-starter who takes initiative with minimal supervision

  • Innovative problem-solver who demonstrates complex work process improvement

  • Flexible team player who thrives in a multi-tasking environment effectively prioritizing multiple concurrent projects

  • Exceptional analytical, written, and verbal communication skills

  • Work in the Communications Team, but would also work closely with web operations & user experience teams.


Education, Knowledge and Experience

  • A Bachelor’s degree in marketing, business administration, integrated communications or related field or equivalent experience

  • 3 to 5 years’ SEO experience with proven SEO copywriting ability

  • Familiarity with BrightEdge SEO Tool

  • Experience in digital marketing, ecommerce, SEO, Google Search Console, Google AdWords, content marketing, working CMS and HTML

  • Strong understanding of PPC bid environment and the integration of competing campaigns

  • Proven track record of optimizing ecommerce websites for linking strategy.

  • Flexible team player who thrives in a multi-tasking environment effectively prioritizing multiple concurrent projects

  • Exceptional analytical, written, and verbal communication skills

  • Ability to handle regular ad hoc requests


  • Data Analysis

  • Adobe Creative Suite

  • Enterprise SEO tools/platforms

Abilities and Strengths

  • Deliver quality with attention to detail

  • Work under tight deadlines


  • Customer Focus

  • Analytical

  • Creative

  • Integrity

  • Team Player

  • General office environment