Revlon Director, Global Knowledge & Insights in New York, New York
This Director of Global Knowledge & Insights will play a key strategic leadership role in Revlon’s businesses worldwide. He/she will drive integrated insights and understanding of the consumer around the world against a backdrop of knowledge for core categories. He/she will identify key trends driving the consumer and their potential impact on the business as well as provide comprehensive strategic input into the ongoing business planning processes. Along with insights generation, this role will require a demonstrated expertise of syndicated data, advertising development and methods, and brand equity research.
Community – lead the further development and enhancement of strategic and shopper insights from both branded and unbranded consumer communities – end-to-end; leading engagement with key stakeholders (e.g., brand teams) and senior management reporting.
Equity Tracking – lead insights derived from the global tracking study to create actionable results in key markets around the world. Lead local market interpretation of results and identify actionable insights to better drive our business in those markets.
Consumer Trends – leverage key category and consumer trends from 3 rd parties to maximize actionable insights into the consumer lifestyles, attitudes, values, behaviors and category involvement globally and for each region.
Shopper Insights – optimize, develop and improve organizational understanding of current shopper data, driving for insights and strategic actions. Maintain a comprehensive and current understanding of relevant interactions of consumers/markets/retailers, updating key stakeholders as necessary.
Provide insights, inputs and actions to on-going strategic planning process in order to highlight strategic opportunities for growth.
Keep abreast of new marketing research methods, techniques and services as they are developed, particularly as they relate to supporting global needs and aspects of international research.
Develop better organizational understanding of insights models and the potential value for our businesses.
Communication testing - lead, manage and execute communication testing (TV, Print) in the regions and make business-driving recommendations to optimize plans, spending, creative. Work with global leads to support and define brand positioning.
Consumer Closeness - develop and drive global and regional insights to support and enhance the innovation process. Identify potential white space opportunities.
Knowledge & Skills Required:
Bachelors Degree or equivalent in Marketing, Social Sciences or related field; MBA preferred, but not required
12+ years experience
Ability to effectively recommend and execute appropriate market research studies which cogently address the strategic and tactical needs of the business.
Ability to understand, translate and integrate multiple data sources into actionable insights to drive decision-making is required.
Strong technical and analytical expertise and conversant in a range of qualitative and quantitative research methodologies.
Strategic thinker; ability to drive for critical and actionable insights
Demonstrated success in creative problem solving, flexibility, open-mindedness and team partnership is required.
Prior experience on an established brand: advertising evaluation, equity tracking, Nielsen/market measurements reporting
Prior experience in:
Center of Excellence role (e.g., best practices, innovative methodologies, etc.)
In Market Testing (pre/post/test/controlheavy up, etc.)
Volume Forecasting (e.g., BASES)
Nielsen/IRI scanner and panel analyses
Pricing & Promo Analysis
Assortment & Adjacency Analysis
Experience in New Product Development and Innovation and Forecasting research.
Excellent oral and written communication/presentation skills essential.
Strong project management skills.
Demonstrated ability and confidence to influence cross-functional and senior management to impact decision making.
Ability to think analytically to understand complex or ambiguous problems/issues and communicate solutions/conclusions clearly and concisely.
Highly strategic business knowledge with the ability to appropriately use judgment for risk-taking
Demonstrated ability to manage to tight deadlines and budgets
Computer literacy, strong working knowledge of Word, Excel, PowerPoint
12+ years progressive experience in Market Research in a consumer marketing or manufacturing company is required, preferably CPG. 2+ years’ experience in direct people management.