HP Marketing and Sales Analyst in Palo Alto, California
Marketing and Sales Analyst
HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies.
HP has an impressive portfolio and strong innovation pipeline across areas such as:
• blended reality technology - our unique Sprout by HP will change the way people do things
• 3D printing
• multi-function printing
• Ink in the office
• tablets, phablets, notebooks
• mobile workstations
We’re looking for visionaries who are ready to make an impact on the way the world works. At HP, the future’s yours to create!
As a Marketing and Sales Analyst, you will join an industry-leading organization and work on developing and implementing analytical models to identify optimal marketing, pricing and sales decisions for our Printing & Personal Systems business in the America. Working in the Pricing Strategy and Analytics team, you will drive advanced pricing analytics (e.g., elasticity and cross elasticity, price optimization, pricing waterfalls, promotion effectiveness) and apply your knowledge of statistical modeling and data. Insights from your statistical analyses will be used to develop marketing and pricing guidelines for HP printers, PCs, tablets etc. You will work closely with Product category, Sales, and Finance to drive profitable growth.
Apply statistical methods (incl. regression) to analyze the effect of pricing and sales decisions on business performance
Visualize and interpret the results of the analyses, including strategy recommendations
Present the results and the corresponding recommendations to the relevant stakeholders, including senior leadership
Design and implement dashboards for the management to track current sales/profit performance
Develop and implement frameworks and processes for systematic data analysis
Very good understanding of statistical methods. Proficiency in R to merge different data sources, analyze data and conduct regression analyses (incl. Probit/Logit and other GLM) is required
Strong analytical skills, with a high level of attention to detail. Proficient in Microsoft Excel and database management
Ability to design reporting dashboards and knowledge of reporting software (e.g. Tableau, Shiny)
Strong presentation skills
Must be a team player, who is diplomatic, savvy, and has a high level of emotional maturity. Ability to build strong relationships across different functions
University degree in a quantitative discipline (e.g., Quantitative Economics or Quantitative Marketing, Statistics, Econometrics,) with advanced degree preferred
Analytics experience in marketing/pricing is a plus
No shift premium (United States of America)
EEO Tagline -
HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
Learn more about HP personal data
practices at Privacy Statement at http://www.hp.com/go/privacy , and
Personal Data Rights Notice at http://www8.hp.com/uk/en/privacy/privacy_notice.html (where
applicable). Accessibility at HP at http://www8.hp.com/us/en/hp-information/accessibility-aging/index.html
and Terms at http://www8.hp.com/us/en/terms-of-use.html