Artech Information Systems, LLC Associate Director, Brand Strategy in San Diego, California

Reference # : 17-02404 Title : Associate Director, Brand Strategy

Location :

San Diego, CA

Experience Level : Start Date / End Date : 01/16/2017 / 04/01/2017

Description Job Summary:

Company: Artech Information Systems LLC

Position: Associate Director, Brand Strategy

Location: San Diego, CA

Duration: 3 Months Contract

The new director of brand strategy will join our brand strategy team to lead key branding assignments for all Illumina brands. Brand levels include corporate, division and product. These assignments are using solutions including brand creation, brand refresh, brand revitalization and brand portfolio optimization to deliver unmatched value to our internal clients. That role will be assisted by several brand analysts to get the data needed to drive sound, substantiated strategies.

RESEARCH

Define and guide primary market/stakeholder research

Research and select relevant secondary market research

Drive client brand competitive intelligence research

Conduct executive level strategic discovery interviews

Perform qualitative and quantitative information analysis and deliver actionable data

Craft and drive brand performance assessments

STRATEGY

Identify internal brand positioning and true brand positioning

Conduct brand positioning gap analysis

Develop winning new brand positioning platforms with substantive justifications

Assess and critique existing brand message

Create new messaging platforms in-line with positioning

Assess and critique brand visual expression

Build creative briefs to drive new brand look and feel

Participate in pitches by presenting the strategy aspects

Drive the strategy aspects of naming

Develop winning brand portfolios

Develop winning strategic brand management frameworks

PLANNING

Develop brand launch or transition plans in sophisticated sequences

Monitor brand programs implementation and track results

Identify strategy or execution adjustments needed and guide implement

Required experience and skills

10+ years experience in brand strategy and/or account planning

MBA in strategy or marketing

5+ years in-agency experience with the likes of Interbrand, FutureBrand, Siegel+Gale, Lippincott

Healthcare industry experience

Excellent writing skills and presentation

Passion for branding and strategy

A good eye for great design

If you are interested in this position; please forward us a copy of your resume and let us know your best contact number and timings for further discussion.

Pradeep.V

Team Lead

Artech Information Systems LLC

360 Mt. Kemble Avenue, Suite 2000 | Morristown, NJ 07960

Office: 973-507-7539 | Fax: 973.998.2599

Email: pradeep.v@artechinfo.com | Website: www.artechinfo.com

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