Abbott US Strategic Commercial Product Manager in Santa Clara, California
Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 73,000 people. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.
Primary Job Function:
Responsible for the development of specific marketing plans and activities for specific product(s)/project(s)/product line(s) to establish, enhance or distinguish placement within the competitive arena. Activities may include tactics, tools, logistics, campaigns, basic messaging and positioning. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity, and identifies customer needs. Establishes pricing strategies. Leads cross-functional teams/groups, (i.e., launch teams); to develop new products or enhance existing product(s) or product line(s).
Core Job Responsibilities:
Responsible for compliance with applicable Corporate and Divisional Policies and procedures.
1. Designs strategies and priorities to maximize the business impact of product lines/projects by collaborating/leading cross-functional teams, conducting market research, understanding and performing financial analyses and defining customer needs
2. Proposes the allocation of resources to assist in managing products' life cycle from concept through retirement by assessing needs and objectives. May manage a project budget with oversight.
3. Ensures projects are consistent with product line strategy and messaging is effectively conveyed.
4. Develops recommendations on appropriate prices for new products and on pricing and positioning strategies.
5. Represents the company on accompanied visits to accounts in order to solicit feedback on company products and services.
6. Understands project timeline and makes recommendations based on risk analysis when project is off-course.
7. Thorough understanding for AV business.
Position Accountability / Scope:
Individual contributor, reports to Marketing Manager. Manages single small brand or multiple smaller brands, or specific roles on a large brand. Has P&L and budget responsibility. Leads small projects, may lead large projects. Has a solid understanding of concepts and has applied them with a good deal of effectiveness. Functions fairly independently, only needing to go to others for guidance or direction.
Understands business environment and relates extensive knowledge of internal and external activities to trends. Interfaces with a variety of management levels on significant matters, often requiring the coordination of activity across organizational units. Provides technical leadership to business units. Acts as a mentor to less-experienced staff. Exercises judgment independently. Plans and organizes project assignments of substantial variety and complexity. Initiates or maintains schedule for projects and project milestones. Establishes priorities of individual or project assignments. Selects methods and techniques to lead a project to completion.
Bachelor's degree required plus 4-6+ years of related work experience with a complete understanding of specified functional area, or an equivalent combination of education and work experience. MBA preferred.
Minimum Experience / Training Required:
A minimum of 4 years brand management or related experience required. Comprehensive knowledge and application business concepts, procedures and practices. Uses in-depth knowledge of business unit functions and cross group dependencies/ relationships. Is recognized as an expert in work group. Will perform this job in a quality system environment. Failure to adequately perform tasks can result in noncompliance with governmental regulations. Works on complex problems where analysis of situations or data requires an in-depth evaluation of various factors. Exercises judgment within broadly defined practices and policies in selecting methods, techniques and evaluation criteria for obtaining results.
JOB FAMILY: Marketing-Product Management
DIVISION: AVD Vascular
LOCATION: United States - California - Santa Clara
WORK SHIFT: Standard
TRAVEL: Yes, 20 % of the Time
MEDICAL SURVEILLANCE: Yes
SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://22.214.171.124/content/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://126.96.36.199/content/common/External/EEO_Spanish.pdf
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.