HP Commercial Content Marketing Manager in Singapore, Singapore

Commercial Content Marketing Manager

Description -

HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies.

HP has an impressive portfolio and strong innovation pipeline across areas such as:

  • blended reality technology - our unique Sprout by HP will change the way people do things

  • 3D printing

  • multi-function printing

  • Ink in the office

  • tablets, phablets, notebooks

  • mobile workstations

We are looking for visionaries who are ready to make an impact on the way the world works. At HP, the future’s yours to create!

If you are our Commercial Content Marketing Manager in Singapore, you will have a chance to

  • Be accountable for all content marketing initiatives to drive traffic, engagement, leads that deliver sales and customer retention; this would also include management of commercial content marketing hub

  • Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

  • Require a brand publisher mindset and requires the person to manage and create content our audience is looking for and then to optimize the path to conversion

  • Editorial requirements include basic Search Engine Optimization, SEO understanding, content categorization and structure, content development, distribution and measurement

  • Develop editorial governance so content is consistent with our brand voice, style and tone

  • Editorial calendar and organization workflows must be developed and managed

  • Manage channel of digital content hubs and all supporting social channels including email, newsletter distribution

  • Measure and optimize of program that will be required on a regular and ongoing basis

  • Manage all creative resources including designers, writers, and other agency personnel

  • Integrate content programs with brand campaigns to drive brand to demand

  • Execute presentations on the program approaches and results will be required

Are you a high-performer? We are looking for an individual with:

  • Possess Bachelor in Business Admin or Studies, or equivalent working experience

  • 4 to 5 years’ of experience in digital marketing experience is desirable

  • Experience creating content for the web and growing a social audience

  • Editorial mindset that seeks to understand what audiences consume and how to create it

  • Ability to analyze and present content and social performance

  • Experience with wordpress, Google analytics, Slideshare, and the top social channels

  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

  • Strong understand of basic best practices of the main social media channels, which content and approaches work on each and why

Job -


Schedule -

Full time

Shift -

No shift premium (Singapore)

Travel -


Relocation -


EEO Tagline -

HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.

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