Honeywell Product Marketing Intern in Smithfield, Rhode Island
The Honeywell Footwear group is looking for a Product Marketing Intern to gain professional experience in the lifecycle management of retail footwear by working with the following brands: The Original Muck Boot Company, XTRATUF, NEOS, Ranger and Servus by Honeywell.
We are looking for an intern to start summer 2017 in the Smithfield, RI area. This position may be stationed in Westwood, MA.
Candidate must be able to work in the US without sponsorship on a full-time basis after graduation.
•Develop expertise in retail footwear markets - players, trends, business drivers, technologies, standards, regulations and economics. Understand competitive landscape, how we win and why competitors win •Participate in driving the design and development process for new products based on market intelligence •Help analyze and develop market segmentation with the objective of offering credible, unique, relevant footwear products to meet the needs and requirements of each segment; understandand leverage the segment "willingness to pay" and " cost to serve" •Assist with voice of customer (VOC) efforts, partnering with channel and sales teams throughout the new product development (NPD) and launch process •Help to develop training tools & campaigns for the sales team that focus on the product strengths in key applications that meet the end users' requirements •Assist with marketing communications to drive awareness, consideration, preference and purchase of retail footwear offerings by working on communications activities including promotions,ad placements, trade events/shows, press releases as well as marketing materials such as brochures, datasheets and catalogs
•Pursuing a Bachelor’s or Master’s degree in Marketing, Merchandising, business, analytics or related field •Graduating between Fall 2017-Summer 2018 •Must be able to complete an internship prior to graduation
•Understanding of the fundamental product development and product management processes •Strong communication, presentation and writing skills •Ability to thrive in faced-paced, results-driven organization
Title: Product Marketing Intern
Requisition ID: 00329540
Other Locations: USA-MA-Westwood