Wells Fargo Digital Marketing Measurement Consulting Lead - Media and Digital - Analytic Consultant 5 in Charlotte, North Carolina

At Wells Fargo, we have one goal: to satisfy our customers’ financial needs and help them achieve their dreams. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo’s Chief Administrative Office (CAO) consists of enterprise functions that work together to promote and protect the Wells Fargo culture and brand, and support our team members. Groups within CAO work to protect our reputation, tell our story, bolster team member engagement, connect with our customers, and bring new and innovative solutions to life. CAO functions include Commitment to Customer, Corporate Responsibility & Community Relations, Data Management & Insights, Human Resources, Marketing, and Stakeholder Relations.

This role is part of the Wells Fargo Marketing Strategic Capabilities and Insights (MSCI) Team, which is a new and exciting organization striving to provide best-in class analytic support. Our charter is to provide meaningful insights that inform our business and customer marketing strategies as well as our broader Wells Fargo strategic initiatives. Within MSCI, Marketing Measurement (MM) is a critical function that helps measure, optimize and predict the impact of our Marketing investments. We are a dynamic team of talented and dedicated consultants who are striving to develop not only performance measurement but also actionable insights and guidance for future marketing efforts.

We are looking for motivated individuals to join us and be responsible for measurement, reporting, and analysis of Integrated Marketing campaigns with an emphasis on Digital channels (Digital Display and Video, Paid Search, Paid Social, Programmatic, etc.). This role will also focus on standardizing and automating, where appropriately, all aspects of conducting analytic measures to evaluate campaign results and also provide analytic support for ad hoc requests and experimental design for campaigns across many LOBs. This role will need to work seamlessly with various constituencies across the company and build successful relationships with key stakeholders both internal and external to Campaign Analytics to help drive results. Additionally, this person must have a proven history of collaboration, driving successful outcomes in matrixed organizations and excellent organizational and project management discipline. A strong Data & Analytical skillset and Presentation Development skills are required, with a demonstrated ability to craft clear and compelling stories/messages from complex situations and analysis. Ability to coach, motivate and develop analytical talent into well-rounded, business-savvy partners will also be key to success.

This role will support the PVSI (Payments, Virtual Solutions and Innovation) organization to bring best-in-class paid and owned media campaigns to the marketplace.

We are looking for an individual who has strong analytical and critical thinking skills, combined with marketing and business acumen, strategic business focus and vision, and excellent problem-solving skills. As well they should:

  • Be able to create a strong collaborative work environment to successfully develop partnerships

  • Be able to present and discuss information in a manner that persuades, educates, and enhances understanding at all levels

  • Have robust organizational and project–management capabilities

  • Be able to build consensus through strategic vision and outstanding verbal, written, and interpersonal communication skills

  • Lead by example with high energy, transparency, relationship management, and influencing skills

Specifically, this lead will be responsible for:

  • Partnering with the internal media channel owners, external agencies, and Line of Business partners on marketing measurement for all aspects of paid and owned media

  • Delivering comprehensive learnings and recommendations to business partners and marketing leadership, working with internal delivery teams on Media Mix Modeling, Multi-Channel Attribution, and Campaign Analytics

  • Bringing thought leadership and be able to articulate performance with measurement methodologies such as Media Mix Modeling, Test vs. Control, and Synthetic Control in a simple and intuitive way for business partners

  • Measuring business prospecting campaigns delivered through an omni-channel experience

  • Leading the analytics of a new product launches, providing thought leadership on measuring the impact of upper funnel media on brand and business KPIs

Who We Are:

  • Learn more about /Wells Fargo/

  • Learn more about /Data & Analytics Career Video/

Locations: Charlotte, NC; Phoenix, AZ; West Des Moines, IA; Minneapolis, MN; St. Louis, MO. Other Wells Fargo locations could be considered

Required Qualifications:

  • 8+ years of experience in one or a combination of the following: reporting, analytics, or modeling; or a Masters degree or higher in a quantitative field such as applied math, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis and 5+ years of experience in one or a combination of the following: reporting, analytics, or modeling

  • 3+ years of campaign measurement experience

Desired Qualifications:

  • Extensive knowledge and understanding of research and analysis

  • Strong analytical skills with high attention to detail and accuracy

  • Excellent verbal, written, and interpersonal communication skills

How to Express Interest in This Job: Wells Fargo invites you to apply for this job at https://employment.wellsfargo.com/psp/PSEA/APPLICANTNW/HRMS/c/HRSHRAM.HRSAPPSCHJOB.GBL?Page=HRSAPPJBPST&FOCUS=Applicant&SiteId=1&JobOpeningId=5401594&PostingSeq=1.

All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.