Shire Product Manager - Hematology in Sao Paulo (Baxalta), Brazil
Develop marketing strategies and tactics to maximize the value of brands, through a whole commercial planning process involving supporting areas of the company. Relationship with key stakeholders to build loyalty and deliver a sustainable brand value proposition for physicians, patients and payers and policy makers.
Develop brand plans for Hematology in order to establish strategies and tactics that will be the guidance for sales executives in daily fieldwork
Promote the creation of disease awareness campaigns and patient identification programs that will have an impact in medical and patient communities
Build loyalty and strong relationships with KOL’s, treating physicians, mainly in HTC´ and HTC´s as a strategy to defend Shire and its therapies against current competitors and potential future ones, through constant fieldwork with sales force
Planning successful launch product (Feiba)
Develop scientific and promotional materials aligned with global campaigns and strategies, in order to communicate our brands’ value proposition and key messages to the medical community. Train sales executives on the diseases, therapies and usage of these materials with the support of the Medical area
Forecast sales, market share and expenses of Hematology, in order to constantly monitor market performance and maintain a profits’ oriented vision
Marketing, Business Administration or related degree.
Experience as Product Manager in specialty care divisions of big or biotech pharma companies, dealing with high cost therapies and progressive diseases
Perfect understanding of public health care system
10/20% of local and some regional & international travel
Notice to Employment / Recruitment Agents:
Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.