MUFG Union Bank Japanese Segment Marketing Strategist, Assistant Vice President in Woodland Hills, California
Discover your opportunity with Union Bank® and become a part of one of the world’s leading financial groups. Union Bank is a member of Mitsubishi UFJ Financial Group (MUFG), the world’s 5th largest financial group in the world with total assets of over $2.4 trillion (as ranked by SNL Financial, April 2016) and 140,000 colleagues in nearly 50 countries. In the U.S., we’re 13,000 strong, working together to positively impact every customer, organization, and community we serve. At Union Bank, we aim to be the premier and most-trusted West Coast bank, serving customers with high-touch, local delivery and global capabilities as we leverage our rich, 150-year history. This is all part of our inclusive, high-performing culture supported by competitive Total Rewards, including our cash balance pension plan. Join a team that’s working to fulfill its vision to be the world’s most trusted financial group.
Reporting to the Head of Consumer Bank Marketing, the Japanese Segment Marketing Strategist is responsible for leading marketing strategy and planning for the Retail Specialized Markets (RSM) line of business as well as the Japanese Customer Service Unit (JCSU). The Marketing Strategist provides marketing leadership by defining marketing needs and developing marketing plans to support acquisition and relationship deepening goals. The Marketing Strategist ensures delivery of defined marketing initiatives across the spectrum of marketing channels and technologies, but primarily focuses on advertising, sales support, and client communications. Additionally, the Marketing Strategist ensures all marketing, communications, and operational documentation is translated appropriately (Japanese language fluency required) and is consistent with Union Bank’s brand positioning.
Marketing Plan Development and Management
Create and manage annual marketing plans that align with the needs of the business.
Re-visit plans quarterly to ensure they continue to meet business needs.
Serve as the day-to-day owner of specific high-profile marketing programs that touch Union Bank’s Japanese Segment client portfolios.
Oversee Union Bank’s ad agency relationship(s) that support Japanese Segment client portfolio marketing and communications. Activities include annual media, creative development, and client communications.
Work closely with the Marketing Shared Services (MSS) team and related 3rd party translation agencies to ensure all English-to-Japanese and Japanese-to-English translations are executed flawlessly across all marketing assets, communications, websites, and operational documents and forms.
Serve as the primary Compliance/Legal contact for Japanese Segment marketing.
Plan and integrate Japanese Segment marketing and communications activities (as necessary) across Retail Channel, Enterprise Marketing, Regional Marketing, and Multi-Cultural Marketing to ensure appropriateness and associate readiness (branches, JCSU).
Business Partner Collaboration
Work with team members within the line of business to align business needs with Marketing output.
Interact with senior management by providing marketing expertise and sound business judgment to deliver creative and effective marketing recommendations.
Be familiar with the competition, including customer experience and marketing messaging, as it relates to Japanese Segment (and even broader Asian Segment competitive approaches).
Ideate and present innovative Marketing opportunities for testing and learning.
Oversee marketing budget and work with Finance to ensure the budgeting, forecasting, and in-year impacts are being accounted for on a monthly basis.
Digital Marketing, Sales, and CRM
Work closely with the Digital Marketing Team to deliver appropriate digital functionality within unionbank.com.
“Own” the digital content related to the Japanese Client Segment unionbank.com.
Determine how best to approach, onboard, and maintain customer relationships leveraging various Marketing assets. This includes initial touchpoints at the on-set of the sales process (websites, collateral) through the application and early-stage relationship process (in-language forms, welcome kits, on-boarding) to business as usual communications (routine or ad-hoc communications, website content).
Education, Years of Experience, and Type of Work Experience
Bachelor’s degree required.
MBA or Master’s degree preferred.
5 years of marketing experience.
Successful candidates will have prior work experience both in Japan and in the United States.
Knowledge and Experience
Bilingual marketing communications. Both Japanese and English language fluency is required. Candidates must have the ability to read, write, and speak the Japanese language at native-level fluency. Additionally, a keen understanding of Japanese business and non-business customs will assist the candidate in performing day-to-day activities.
Candidates should possess a background that includes Direct Mail, e-Mail, Digital Advertising, Print Advertising, and Sales Support (namely Merchandising and Collateral). Exposure to Web Page Content, Sponsorships, PR, and Social Media helpful but not required.
Skills and Abilities
Exemplary verbal and written communication skills required.
Strong, decisive leadership ability.
Analytical prowess and fluency.
Strong and confident presentation skills in the presence of executive management.
Flexibility to adjust in an often-changing business environment.
Organized, process-centric, and project management oriented.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.
We are proud to be an Equal Opportunity / Affirmative Action Employer and committed to leveraging the diverse backgrounds, perspectives, and experience of our workforce to create opportunities for our colleagues and our business. We do not discriminate in employment decisions on the basis of any protected category.
A conviction is not an absolute bar to employment. Factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered in all employment decisions. Additionally, it's the bank's policy to only inquire into a candidate's criminal history after an offer has been made. Federal law prohibits banks from employing individuals who have been convicted of, or received a pretrial diversion for, certain offenses.